I once had this artist friend, a Hispanic dude who was very quick to call other artists out for being a “sell-out”.
The slightest whiff of “commercial” and boy, that was you on his permanent shit list. Then he’d drop you like a stone.
What funny is that over the years he became the poster boy for that politically correct, identity politics crap (and it is “crap”) the museums and the Academy love so much these days. And because he was a minority from the wrong side of the tracks (which he would never let anyone forget, not for second), he fast tracked into that world of slippery words and dead meanings. He played the part. He was a “natural”.
Now if that ain’t a “sell-out”, I don’t know what is. But I doubt he’d notice the irony.