Keep You, Get Rid Of Everybody Else

[More thoughts on the IGNORE EVERYBODY book.]


Miles Davis said it best: “Man, sometimes it takes you a long time to sound like yourself.”

He was talking about trumpet playing, but he could just have easy been talking to something else- writing, filmmaking, drawing… or any kind of paid, professional work, really.

A Miles Davis record alway sounds like Miles Davis. A Picasso drawing looks like Picasso drew it. And nobody writes like poetry like WB Yeats, with every word an utter joy to read.

But we’re not just talking here about developing your own unique style. It’s more like, only do the work that only you can do.

When I draw cartoons, they’re *mine*. They’re unique. Nobody else can do that, at least, not the way I can.

I also know how to write ads and sales copy for a living, but then so do thousands of other people. So that’s why I focus on cartoons- because that’s where people single me out the most. In advertising, I’m just one more middle aged white dude waiting in line. So I don’t go there.

Eventually you want to get to the stage you’ve carved out you’re own little niche of one. You’re THAT guy. You’re THE guy.

Whether it’s Miami condos, New York cheeses, German enterprise software consulting, Seattle marketing communications, or New York divorces, pick something you can be a dominant force in.

It doesn’t matter so much what the thing in question is, the issue is whether you own the space or not.

And then go for it. Just makes sure it’s uniquely yours, make sure it’s uniquely YOU.

Good luck.