[More thoughts on “Ignore Everybody”.]

Once Ignore Everybody got successful, there were more than one naysayers out there, saying something like, “Well, truly creative people don’t need somebody to tell them how to do so, so your book doubtlessly deserves to fail, Loser.”

Heh. Well, yeah, Merry Christmas to you, too.

Fortunately, the book didn’t fail and secondly, though it may be true that extremely creative people don’t need to be told how, that is ONLY after the fact, after they have found their groove.

Before the fact, there’s tends to be a very long embryonic stage (late childhood and early adulthood, mostly, often lasting many years), where lots nurturing and encouragement is key.

Thirdly, the fact is even the most brilliant of geniuses lose their mojo sometimes, i.e. fall into disenchantment with their whole process and need a little jolt to get going again. Even the biggest Titan in this game is still only human. So reminding them of why they got into this game in the first pace could certainly be helpful.

Fourthly, for every genius out there *not* needing any help, there are hundreds of normal people in normal jobs who could use a little bit of extra creative Oomph! in their M.O., who could use a creative outlet in their lives, however modest.

Lastly, it’s the economy, Stupid. Companies are under increasing pressure to innovate nowadays, and that’s much more likely if the corporate culture allows more creativity to thrive within their midsts. So there’s an actual profit motive in there somewhere.

I’m not someone who gets all high and mighty about creativity (I prefer to think of it as something far simpler: a higher brain function that makes problem solving easier, not some kind of new-age, quasi-supernatural experience), but I still think it’s damn vital to our existence, and at least once in our careers, we owe it to ourselves to pay it some serious attention.

Not to mention, it’s a whole lot of fun when you do so. Cheers.