If Gapingvoid is about one thing, it’s about finding meaning at work. Making work meaningful. Creating meaning, making work more meaningful, all that good stuff.

Why? Because when I was a kid I had a whole series of crappy day jobs and I realized that I’d have to do something drastic in order to pull myself out of the existential hole I found myself in.

And so eventually Jason, myself and the team began a dialogue. It was our Holy Grail: Meaningful work that paid the bills. You don’t have to be a billionaire, you don’t have to be a rockstar, you just have to kick some ass. *Meaning Scales*.

But for a leader, say, a CEO of a company, how does meaning scale? How do you find meaning for not just for yourself, but for everybody who works for you and beyond?

Wow. That’s a huge question. You’d probably need to write a book to even come close to answering that.

What I will say, is from what I’ve learned on the job, “meaning at scale” is a cultural issue i.e. your company is either culturally engineered for it, or it’s not.

First off, you need to decide what kind of race you want to run. Sure, Gapingvoid has “Culture Design” products and services that can help you with this, but at the end of the day, it’s up to you. Leaders lead. That’s why others get to follow.

Yes, it’s scary. Yes, it’s lonely. But if that is what God put you on this earth for, so be it.

You weren’t planning on an easy life, anyway…